Intelligence Immo

Intelligence Immo is a French B2C proptech startup tackling a market where individuals are still largely left on their own when buying or selling property. Their product, IMMA, is an AI trained specifically on the French real estate market, designed to guide users through every step of a property project, from valuation to signing, with no agency fees. When they reached out, they already had a working website, but it was heavy, lacked fluidity and failed to convey what the product actually does. The core challenge was not technical: it was making an innovative concept instantly clear, reassuring and appealing to a non-expert audience unfamiliar with AI.

I designed a site that balances the technological rigor of the product with the premium, warm feel expected in real estate. The architecture covers the full user journey, from product discovery to building trust through partners and content, including a blog and dedicated pages addressing both individuals and industry professionals. Farrow & Ball's Green Smoke was chosen as the primary color to set a warm, distinctive visual identity, supported by refined animations and a clear structure. The result is a professional, fluid website aligned with Intelligence Immo's ambitions, which strengthens their credibility with prospects, partners and investors, and gives them a solid foundation to communicate consistently over time.