HermineIA

HermineIA develops an AI copilot for legal drafting: a SaaS tool that helps legal professionals draft, analyze and manage their cases with a new level of productivity. At launch, the team had built their website in-house under time pressure. It worked, but the design lacked rigor, the visual identity did not convey the seriousness expected by a demanding legal audience, and the value proposition was hard to grasp. As the company grew, the gap between the product's ambition and the image projected by the site became a real obstacle. They needed a website that would establish credibility with lawyers, notaries and in-house counsel, while reflecting the innovative nature of an AI product.

I started with a scoping phase to identify priority audiences and their search intent, then redesigned the site architecture to guide visitors toward conversion. In Figma, I designed a clean interface with careful typography, drawing on the codes of the legal world without falling into its cold, dated conventions. The Framer build added fluid animations and controlled transitions for a result that feels both dynamic and professional. The user experience was fully rethought to highlight the copilot's key features and make it approachable for non-technical users, with tighter, benefit-driven messaging aimed directly at legal professionals. HermineIA now has a solid showcase to support its growth, working as much as a conversion tool as a business card.