Bloom EC

Bloom is an accounting and financial advisory firm positioned at the crossroads of technical expertise and strategic support, with the ambition of offering a more modern, proactive approach that stays close to business leaders. At launch, Bloom had a clear, differentiated offer (outsourced CFO, interim management, strategic advisory), but its online presence did not reflect that value: the existing site looked dated and generic. The issue went beyond aesthetics. The offer needed to be structured, its differentiators clarified and the brand given a coherent direction. With no content architecture or SEO work in place, Bloom was also invisible on the searches that should have brought in its ideal clients, such as "outsourced CFO" or "accountant for startups".

I created the logo and visual identity, keeping the blue tones the founders were attached to while bringing the rigor and modernity expected from a firm with this positioning. I then structured the entire site: sitemap, service pages, SEO-optimized industry pages segmented by target (startups, mid-sized companies, specific sectors) and an "Our approach" page anchoring Bloom's differentiation. On the SEO side, I defined priority search intents, optimized headings and content, and set up a multi-month SEO follow-up plan. The result is a site the founders are proud to showcase, with an architecture that clearly conveys the firm's dual offer and guides each visitor to the right service. Beyond the website, the project gave the team a clarified positioning and a shared direction, along with a solid SEO foundation designed to deliver results over time.