SHIFT London

SHIFT London’s portfolio runs from Tate Modern to Garage Nation. One website had to feel at home in underground art scenes and still be solid enough to send to a corporate partner or a funding body.

Two registers on one site

The events portfolio gets a dark, immersive treatment, and every image was retouched for it, the map included. The strategy offering switches to Swiss-style restraint. Because both sit on one site, a promoter and a corporate partner meet the same agency.

Elsewhere the design stays out of the way. The contact page is an email address and a phone number, and the footer closes on the agency’s own line: The Future Is Now.

From slide decks to a CMS

SHIFT had been pitching new work from static Google Slides. We built a custom CMS so the team can publish event case studies and new IP themselves, and the site supported their Arts Council England funding submission. In its first three months, it drew 48% more visitors than the old site.

Watch the SHIFT London site walkthrough in the full case study