PLN Studio

Client

PLN Studio is a premium beauty and wellness institute led by Pauline Fontaine, with locations in Saint-Germain-en-Laye (FR) and Annecy (FR). Known for its high standards, exceptional dermography services and a very engaged social community, the brand needed a digital presence that could finally match its reputation and convert attention into concrete bookings and training sales.

What I Did

I redesigned the entire website architecture around three clear pillars: Services, Training and the Institute. Each section was structured as its own high converting landing page, providing an immersive experience on both mobile and desktop. I also implemented a complete acquisition system for the training activity, including a Framer based lead magnet form connected to a custom plugin that relays data to the Klaviyo API in order to launch automated and qualifying email sequences.

Client Benefits

The new PLN Studio website now reflects the high end positioning of the brand and offers a fluid user journey for visitors coming from social media. Prospective clients can quickly understand the offer, explore the institutes and book their dermography sessions without friction, while professionals interested in training enter a fully automated nurturing flow. As a result, the studio can transform social visibility into qualified traffic, increased bookings and more consistent training registrations.