Michaël Bouyrie

Client

Maître Michaël Bouyrie is a French lawyer dedicated to sports law, advising professional athletes, clubs and stakeholders in a highly specialized field. Although his reputation on the ground was already solid, his digital presence did not reflect his level of expertise or his positioning as a reference in this niche market.

What I Did

I created a complete brand platform and website that places content at the center of the experience. The site was designed and developed on Framer with a content first architecture, including a custom CMS to let Maître Bouyrie publish articles and resources on sports law autonomously. The information structure was fully reworked to make complex legal concepts accessible without losing precision, and the visual identity was translated into a minimalist, authoritative interface focused on clarity, readability and trust.

Client Benefits

The new website gives the firm a strong and coherent digital voice that supports its hyper specialization. Thanks to a solid SEO foundation and an editorial strategy tailored to legal news in sports, the cabinet can capture qualified queries and turn topical issues into targeted visibility. The navigation naturally drives visitors toward contact and consultation, making the site the primary acquisition channel for new clients while reinforcing the professional and distinctive image of Maître Bouyrie in a competitive landscape.