Marketd

About Marketd

Overview

Marketd is a Melbourne-based B2B brand and marketing consultancy, the brand and marketing team for businesses that don't have one. It combines brand strategy, visual identity, sales tools and thought leadership around one question: does this help the client win work? I led the design and build of their website, designing the full system in Figma and implementing it end to end in Framer.

The Challenge

A brand consultancy's own site is its first piece of evidence, and most look interchangeable. The site had to make a sharp point of view clear in seconds, connect four services into one commercial system, build credibility without a long client list, and give busy decision makers a low-friction next step: a free brand audit.

Build in Framer

There was no design-to-development handoff. I translated each Figma component into a matching Framer component, so what shipped is exactly what was designed. That included a seven-page architecture, responsive layouts from real breakpoints, and a CMS so the team can publish projects and insights on their own. The homepage runs as a narrative: edge statement, proof, latest projects, services, a four-step process, why B2B businesses fail to convert, and a closing call to action. Animated counters, scroll reveals and hover states are tuned for performance and reduced-motion support.

Outcome

Marketd launched with a site that works as proof of its own method: a clear argument, a defined process and one obvious next step. Design and build stayed in one pair of hands, from the first Figma frame to the live Framer site.