After thinking it through and reading the discussion here, I’m leaning toward option B. What would you choose?

Picking up from yesterday’s share, I approached this piece with illustration and a more editorial direction. Because the audience is mostly older, I wanted the layout to feel clearer, more familiar, and easier to read at a glance.

Sharing a small part of the process behind PT MLN landing page. Together with an illustrator friend and a copywriter friend, we tried to make the ideas feel easier to scan through simple visuals and a more editorial rhythm.

This is also a project archive from work we did back in 2024. I worked on the design together with my friend who is an illustrator and copywriter. We explored how to shape the company values in a way that would work for a busy audience, so we focused on clear illustrations, short title cards, and optional micro-explanations for those who wanted a little more context.

I still remember that AI wasn’t as common back then, so discussions like this felt especially exciting. We hope there are still websites today that welcome a slightly editorial touch like this.

Urbanesha had no graphic standard manual when I started.

When I built the design system for their landing page, I realized it could go further. So I used it as a base to refine their visual language and extend it into social media content.

Sometimes the design system is the brand guide. You just have to treat it that way.

Yesterday I talked about interaction, and this piece also came from the Urbanesha landing page. When I brought it into Framer Design, I realized the card was still too dense, so I cleaned up the hierarchy and made the visual flow clearer.

Good card design isn't about adding. It's about knowing what to remove.

Project archive from last year for an independent research group at Sepuluh Nopember Institute of Technology, focused on software + AI for urban and regional planning, with subtle motion added to the landing page ✨