The new Feelistic site went live yesterday ✅

Feelistic helps financial institutions turn undocumented operational logic into auditable, AI-ready decision systems. Dense, technical, regulated subject matter, built to read clearly for senior banking and compliance buyers.

Having built the original site, I took it through a full rebrand and expansion: new brand system, restructured navigation, every page rebuilt, and a CMS-driven Insights section the team runs themselves.

The goal throughout was clarity. Making a sophisticated offering easy to grasp in seconds, without flattening the depth behind it.

GC Trees is now live ✅

The site was rebuilt into a proper lead engine: a CMS-driven resource hub where every FAQ and service becomes its own searchable page, hero and homepage built around quote requests, and a complete on-page SEO setup with Search Console, schema, and metadata written for how people actually search.

Now handling their ongoing content and iteration to keep it growing.

Client wanted a refresh, not a full rebuild. So we restructured it around the new logo and brand, moved the form right into the hero, built new pages and led with what actually converts.

The goal wasn't a new look. It’s making the existing site work harder.

final hero approved ✅

product’s still early stage, so we decided on something that explains the flow without overselling what exists.

ended up with a simple custom animated visual. enough to show how it works, not more than that.

hero exploration for a new project 👀

Four capabilities, each shown in use.

Bento section (Dark ver) ✅

Four capabilities, each shown in use.

Bento section ✅

recent hero design for a landing page 👀

Simple how it works section that shows the product doing the work, not just describing it.

Bento section for a SaaS analytics landing page I'm working on.

one fragment, one benefit per cell. enough to read in a glance.

simple layout explorations

which one works better?

recent hero layout explorations