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The Watch Meister, Luxury Watch & Hermès Boutique, Dubai

A complete website built for The Watch Meister, an independent luxury watch and Hermès boutique at City Walk, Dubai, specialising in Richard Mille, Patek Philippe, Audemars Piguet, Rolex, and Hermès. The project covered brand-led design, content architecture, migration from the old WordPress site, and a launch tuned for speed, search, and conversions.

A boutique, online. 14 pages and 6 brand showcases, built around the feel of a private viewing. Refined typography, generous space, and a calm editorial tone matching the boutique itself.

A live catalogue of 1,800+ pieces. 7 connected content collections power the site, covering watches, Hermès bags, brands, models, editorial, and services. Every product has its own auto-generated page with brand, reference, year, condition, and gallery.

WhatsApp-first enquiries. No clunky forms. Every product and service link opens straight into a pre-written WhatsApp message with the watch, reference, and year filled in. One tap from "I want this" to a real conversation.

Tracked and measured. Every enquiry is logged. The team sees which watches generate interest, from which page and brand, turning the site into a real sales tool.

Built to be found. Full SEO foundation, clean structure, rich data for Google, pages tuned for the searches collectors run. A Google Shopping feed connects the entire stock to Google Merchant Center.

Perfect performance. 100/100 across Performance, Accessibility, Best Practices, and SEO. The strongest signal to Google, and a frictionless experience on phone, tablet, and desktop.

A seamless migration. Domain transfer, email preserved, every page redirected. The boutique kept all of its Google rankings and search traffic from day one.

The result. A boutique website that feels like the boutique itself: quiet, precise, effortless. Built to convert serious collectors and ready to scale.

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specific?"}]}]},"thumbnail":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/9914d3fc-0684-4be4-a8bb-8721c43bc002/g453i5iz","targetDeleted":false,"owned":true,"actions":{"postId":"019eda32-8fa7-7652-b2ca-f7bceaecda97","like":{"count":6,"liked":false},"reply":{"parentCommentId":null},"repost":{"count":0,"reposted":false,"repostId":null}}},"context":{"type":"comment","id":"019eda4d-d438-729f-8800-73799a23b6e1","preview":"@Svaco Exactly 😄 If it’s not intuitive for designers/devs, it’s definitely not for everyone else. @Andreu curious if you can share why it was designed this way?","previewJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"mention","attrs":{"id":"921f36e0-331a-4b34-91c7-9939e1df5ec5","slug":"svaco","label":"Svaco","mentionSuggestionChar":"@"}},{"type":"text","text":" Exactly "},{"type":"emoji","attrs":{"name":"smile","emoji":"😄"}},{"type":"text","text":" If it’s not intuitive for designers/devs, it’s definitely not for everyone else. "},{"type":"mention","attrs":{"id":"18e62312-a57d-4b83-bb42-c9ae2ee7e746","slug":"andreu","label":"Andreu","mentionSuggestionChar":"@"}},{"type":"text","text":" curious if you can share why it was designed this way?"}]}]},"thumbnail":null,"targetDeleted":false,"owned":true,"actions":{"postId":"019eda32-8fa7-7652-b2ca-f7bceaecda97","like":{"count":0,"liked":false},"reply":{"parentCommentId":"019eda3d-5fa1-74fb-adea-6c8e401acc67"},"repost":null}},"actors":[{"id":"9914d3fc-0684-4be4-a8bb-8721c43bc002","name":"Larbi Hani","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/181188/avatar-0Y3n6alCR72OC8yN8mbwWrpe6wkROu.jpg","slug":"larbi-hani","followed":false,"followsYou":false}],"actorCount":1,"message":null,"resourceType":null,"visibility":"public","startedAt":"2026-06-18T10:36:34.267Z","latestAt":"2026-06-18T10:36:34.267Z"},{"id":"019eda41-47b5-73c8-aaa4-3b3f2969d2d9","type":"comment.reply","target":{"type":"post","id":"019eda32-8fa7-7652-b2ca-f7bceaecda97","preview":"I noticed the new Framer marketplace doesn’t seem to have a search bar anymore.\nWith this many templates, what’s the best way to search for something specific?","previewJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"I noticed the new Framer marketplace doesn’t seem to have a search bar anymore."}]},{"type":"paragraph","content":[{"type":"text","text":"With this many templates, what’s the best way to search for something specific?"}]}]},"thumbnail":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/9914d3fc-0684-4be4-a8bb-8721c43bc002/g453i5iz","targetDeleted":false,"owned":true,"actions":{"postId":"019eda32-8fa7-7652-b2ca-f7bceaecda97","like":{"count":6,"liked":false},"reply":{"parentCommentId":null},"repost":{"count":0,"reposted":false,"repostId":null}}},"context":{"type":"comment","id":"019eda41-479c-767d-81b9-adf8eb512005","preview":"I noticed that too. As you said, it’s not very user-friendly, and it seems more like a global search than a marketplace-specific one.","previewJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"I noticed that too. As you said, it’s not very user-friendly, and it seems more like a global search than a marketplace-specific one."}]}]},"thumbnail":null,"targetDeleted":false,"owned":true,"actions":{"postId":"019eda32-8fa7-7652-b2ca-f7bceaecda97","like":{"count":0,"liked":false},"reply":{"parentCommentId":"019eda3d-5fa1-74fb-adea-6c8e401acc67"},"repost":null}},"actors":[{"id":"9914d3fc-0684-4be4-a8bb-8721c43bc002","name":"Larbi Hani","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/181188/avatar-0Y3n6alCR72OC8yN8mbwWrpe6wkROu.jpg","slug":"larbi-hani","followed":false,"followsYou":false}],"actorCount":1,"message":null,"resourceType":null,"visibility":"public","startedAt":"2026-06-18T10:22:51.829Z","latestAt":"2026-06-18T10:22:51.829Z"},{"id":"019ed7cd-911e-71d9-8373-96baf07db3c7","type":"comment.reply","target":{"type":"post","id":"019ed7c8-b07f-72af-8c67-81310f574979","preview":"I have a feeling Framer’s next big move is an app… am I the only one seeing this?","previewJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"I have a feeling Framer’s next big move is an app… am I the only one seeing this?"}]}]},"thumbnail":null,"targetDeleted":false,"owned":true,"actions":{"postId":"019ed7c8-b07f-72af-8c67-81310f574979","like":{"count":4,"liked":false},"reply":{"parentCommentId":null},"repost":{"count":0,"reposted":false,"repostId":null}}},"context":{"type":"comment","id":"019ed7cd-9104-73d1-b341-252c472a9e05","preview":"Exactly, I don’t think it would be made for editing on mobile. 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Proud to see what I built, ranked 31 out of 663 in the Gallery.

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Just shipped The Watch Meister, a luxury watch and Hermès boutique in Dubai. 14 pages, 7 CMS collections, 1,800+ products, 6 brand showcases, WhatsApp-first enquiries, and a perfect 100/100 Lighthouse score

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The project covered brand-led design, content architecture, migration from the old WordPress site, and a launch tuned for speed, search, and conversions."}]},{"type":"paragraph","content":[{"type":"text","text":"A boutique, online.","marks":[{"type":"bold"}]},{"type":"text","text":" 14 pages and 6 brand showcases, built around the feel of a private viewing. Refined typography, generous space, and a calm editorial tone matching the boutique itself."}]},{"type":"paragraph","content":[{"type":"text","text":"A live catalogue of 1,800+ pieces.","marks":[{"type":"bold"}]},{"type":"text","text":" 7 connected content collections power the site, covering watches, Hermès bags, brands, models, editorial, and services. Every product has its own auto-generated page with brand, reference, year, condition, and gallery."}]},{"type":"paragraph","content":[{"type":"text","text":"WhatsApp-first enquiries.","marks":[{"type":"bold"}]},{"type":"text","text":" No clunky forms. Every product and service link opens straight into a pre-written WhatsApp message with the watch, reference, and year filled in. One tap from \"I want this\" to a real conversation."}]},{"type":"paragraph","content":[{"type":"text","text":"Tracked and measured.","marks":[{"type":"bold"}]},{"type":"text","text":" Every enquiry is logged. The team sees which watches generate interest, from which page and brand, turning the site into a real sales tool."}]},{"type":"paragraph","content":[{"type":"text","text":"Built to be found.","marks":[{"type":"bold"}]},{"type":"text","text":" Full SEO foundation, clean structure, rich data for Google, pages tuned for the searches collectors run. A Google Shopping feed connects the entire stock to Google Merchant Center."}]},{"type":"paragraph","content":[{"type":"text","text":"Perfect performance.","marks":[{"type":"bold"}]},{"type":"text","text":" 100/100 across Performance, Accessibility, Best Practices, and SEO. The strongest signal to Google, and a frictionless experience on phone, tablet, and desktop."}]},{"type":"paragraph","content":[{"type":"text","text":"A seamless migration.","marks":[{"type":"bold"}]},{"type":"text","text":" Domain transfer, email preserved, every page redirected. The boutique kept all of its Google rankings and search traffic from day one."}]},{"type":"paragraph","content":[{"type":"text","text":"The result.","marks":[{"type":"bold"}]},{"type":"text","text":" A boutique website that feels like the boutique itself: quiet, precise, effortless. Built to convert serious collectors and ready to scale."}]}]},"introduction":"","slug":"the-watch-meister","author":{"framerUserId":"9914d3fc-0684-4be4-a8bb-8721c43bc002","name":"Larbi Hani","slug":"larbi-hani","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/181188/avatar-0Y3n6alCR72OC8yN8mbwWrpe6wkROu.jpg","followed":false,"followsYou":false},"media":[{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/9914d3fc-0684-4be4-a8bb-8721c43bc002/t6q8a1uz","metadata":{"tint":{"h":0,"s":53,"l":66},"width":1448,"height":1086}},{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/9914d3fc-0684-4be4-a8bb-8721c43bc002/01a10ca9-768a-716e-b13c-544a3c17975a.png","metadata":{"tint":{"h":60,"s":25,"l":13},"width":1351,"height":1127}}],"post":null,"createdAt":"2026-06-18T23:16:00.951Z","updatedAt":"2026-10-06T16:53:04.017Z","publishedAt":"2026-06-18T23:16:00.948Z","featuredAt":null,"approvedAt":null,"type":"site","attributes":{"url":"https://thewatchmeister.com/","categories":[{"id":"3b2881c5-bbfb-430d-83f6-b1b0ac597b8d","name":"Ecommerce","slug":"ecommerce"},{"id":"ddd39099-5b17-42e0-b333-7b7c480a114f","name":"Business","slug":"business"}],"mainCategory":null,"tags":[]}}],"contests":[],"categories":[],"tags":[],"likes":{"count":9,"liked":false},"comments":{"count":0},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-06-18T23:16:00.978Z","updatedAt":"2026-06-18T23:16:00.978Z"},{"id":"019eda32-8fa7-7652-b2ca-f7bceaecda97","title":null,"body":"

I noticed the new Framer marketplace doesn’t seem to have a search bar anymore.

With this many templates, what’s the best way to search for something specific?

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"I noticed the new Framer marketplace doesn’t seem to have a search bar anymore."}]},{"type":"paragraph","content":[{"type":"text","text":"With this many templates, what’s the best way to search for something specific?"}]}]},"author":{"framerUserId":"9914d3fc-0684-4be4-a8bb-8721c43bc002","name":"Larbi Hani","slug":"larbi-hani","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/181188/avatar-0Y3n6alCR72OC8yN8mbwWrpe6wkROu.jpg","followed":false,"followsYou":false},"media":[{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/9914d3fc-0684-4be4-a8bb-8721c43bc002/g453i5iz","metadata":{"tint":{"h":0,"s":0,"l":9},"width":1684,"height":1040}}],"resources":[],"contests":[],"categories":[{"id":"cf35162f-8406-49a9-a023-4c58024795ee","name":"General","slug":"general","description":"General","metaTitle":"General","metaDescription":"General"}],"tags":[],"likes":{"count":6,"liked":false},"comments":{"count":4},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-06-18T10:06:47.214Z","updatedAt":"2026-06-18T10:06:47.214Z"},{"id":"019ed7c8-b07f-72af-8c67-81310f574979","title":null,"body":"

I have a feeling Framer’s next big move is an app… am I the only one seeing this?

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"I have a feeling Framer’s next big move is an app… am I the only one seeing this?"}]}]},"author":{"framerUserId":"9914d3fc-0684-4be4-a8bb-8721c43bc002","name":"Larbi Hani","slug":"larbi-hani","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/181188/avatar-0Y3n6alCR72OC8yN8mbwWrpe6wkROu.jpg","followed":false,"followsYou":false},"media":[],"resources":[],"contests":[],"categories":[{"id":"cf35162f-8406-49a9-a023-4c58024795ee","name":"General","slug":"general","description":"General","metaTitle":"General","metaDescription":"General"}],"tags":[],"likes":{"count":4,"liked":false},"comments":{"count":2},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-06-17T22:51:54.371Z","updatedAt":"2026-06-17T22:51:54.371Z"},{"id":"019ed5e2-f848-7190-9718-e577c8dc1827","title":null,"body":"

So… am I officially the first one to crash the new Framer? 🤣

","bodyJson":{"type":"doc","content":[{"type":"paragraph","content":[{"type":"text","text":"So… am I officially the first one to crash the new Framer?","marks":[{"type":"bold"}]},{"type":"text","text":" "},{"type":"emoji","attrs":{"name":"rofl","emoji":"🤣"}}]}]},"author":{"framerUserId":"9914d3fc-0684-4be4-a8bb-8721c43bc002","name":"Larbi Hani","slug":"larbi-hani","avatar":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/creators/181188/avatar-0Y3n6alCR72OC8yN8mbwWrpe6wkROu.jpg","followed":false,"followsYou":false},"media":[{"type":"image","url":"https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/media/9914d3fc-0684-4be4-a8bb-8721c43bc002/e95y843w","metadata":{"tint":{"h":225,"s":80,"l":16},"width":572,"height":119}}],"resources":[],"contests":[],"categories":[{"id":"cf35162f-8406-49a9-a023-4c58024795ee","name":"General","slug":"general","description":"General","metaTitle":"General","metaDescription":"General"}],"tags":[],"likes":{"count":6,"liked":false},"comments":{"count":3},"reposts":{"count":0,"reposted":false,"repostId":null},"version":1,"edited":false,"editedAt":null,"createdAt":"2026-06-17T14:01:22.251Z","updatedAt":"2026-06-17T14:01:22.251Z"}],"pagination":{"next":null,"previous":null},"totalCount":"$undefined","feedSession":"$undefined"}]}},"children":"$L53"}]