A Framer template for a fictional AI context layer for product teams.

I designed the product and marketing site around one idea: PMs don't need another tool. They need the knowledge across their existing tools to work together.

Static mockups show what a product looks like. For Thread, I wanted the product visuals to go a step further and show how it behaves.

Rather than presenting the interface as a collection of screenshots, I used motion to rehearse key moments of the experience, showing how information appears, connects, and leads to the next action.

The goal wasn't to make the mockups decorative. It was to let the product experience do some of the explaining.

Added a second Problem section variant to Keel, plus a full vector icon set so buyers aren't stuck with the defaults.

Small thing, but "can I make this look like mine" matters more than people admit when they're picking a template.

See what's new!

https://framer.link/M5R6TQJ

Made my first sales on Keel 🥳

https://framer.link/M5R6TQJ

Thread, work in progress 🔗

An exploration of designing an AI context layer for product teams, from the product experience to the marketing website.

The goal is to apply what I've been learning about product storytelling: make the value clear, let the product demonstrate the promise, and remove friction through the experience itself.

Still building.

Added a second Problem section variant to Keel, plus a full vector icon set so buyers aren't stuck with the defaults.

Small thing, but "can I make this look like mine" matters more than people admit when they're picking a template.

See what's new!

I just launched my first free Framer template.

LumaFlow is a wellness landing page I designed for yoga and mindful products, built around calm structure and simple conversion flow.

If you’re building something in wellness, yoga, or health tech, you can use it freely.

Would love to see what you build with it.