About Optotype
Optotype is a template for independent opticians who want their site to feel like their practice: a proper eye test, a wall of frames chosen one by one, and prices nobody has to ask for.
Why most optician sites don't convert
They look like a chain. Optotype is built on a reading chart: headlines shrink like lines on a test chart and pull into focus as you scroll.
The frames are hidden. Every frame has its own CMS page with maker, shape, material, size, measurements, price and colour swatches.
The price is a phone call. One page lists every test, lens and repair, plus a monthly care plan.
Nobody knows if you're open. A live status in the navigation says open or closed, in your own time zone.
Try it in the preview
In the hero card, tap 1 and line 3 of the chart goes out of focus. Tap 2 and it's sharp again: "Better one, or two?", built with native variants and no code. Then watch the launch loader pull the name into focus.
What you get
13 responsive pages: Home, Eye Tests, Frames, Prices, Studio, Journal, Privacy Policy, Terms, Cookie Policy, 404, Start Here, plus 2 CMS templates (Frame, Article)
2 CMS collections, fully filled: Frames (12) and Journal (6)
18 components with their texts, images, links and switches in the right panel
1 code component (Open Now) for live opening hours
A Start Here page and 8 written guides
Original photography, no stock faces
Built to be edited
Three Color Styles recolour the whole site. Every action button is a link: point "Book an eye test" at your practice booking tool or Calendly, and the care plan at a Stripe Payment Link.
Perfect for
Independent opticians and optometrists, eyewear boutiques, contact lens and myopia clinics, frame makers with a showroom.
