A look at a recent project for a SaaS platform for data analysts.
The team came to me for a redesign because the website no longer reflected the evolution of their business. The structure had also lost its focus, putting too much emphasis on the product itself rather than the problems it helps solve.
The team had already done a lot of work on research and restructuring. After a long conversation and a review of their existing data, I started with an audit of the current website and their first restructuring drafts.
From there, I developed a clear and repeatable visual concept for the website.
The goal was to reflect the brand through a modern, clear experience that communicated the proactive and self-service nature of the product.
The concept was simple: a clean visual language, a more intentional use of color, stronger hierarchy, and a design system that could be consistently applied across the website.
I then worked across the main pages, refining the UX/UI, improving navigation, and making the experience work consistently across devices.
Strategy · UX/UI · Framer
