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Flora | Framer development & improvements

I've been helping Flora's team with their website implementation and to fix and improve some parts.

I contributed to bringing the design to life and ensuring it performs reliably at scale. My work on this page included hands-on implementation support and close collaboration with the team to identify and fix bugs, tightening up interactions and smoothing out user flows that were causing friction.

Beyond just building out the page, I took ownership of improving the overall Framer website performance, optimizing load times, reducing inconsistencies, and generally making the experience snappier and more reliable across devices. Performance isn’t a “nice to have,” it’s a baseline expectation, and investing in it pays dividends in perception and SEO.

I also partnered with the team on custom solutions for the new merch store and pricing page, handling bespoke code where off-the-shelf wouldn’t cut it. From dynamic pricing layouts to tailored cart functionality, these features required thinking beyond standard Framer tooling and executing with precision so that design intent and user experience stayed intact.

In short, my role spanned implementation, problem-solving, and performance improvement—working with the team to elevate the product and ensure the website not only looks great, but works great too.

- Implementation of Black Friday Promo

- New Articles pages

- New Use Case pages

- New Pricing page

- Performance Optimization

- Fashion Studio

- Gallery

- Techniques

& many more...

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My work on this page included hands-on implementation support and close collaboration with the team to identify and fix bugs, tightening up interactions and smoothing out user flows that were causing friction."}]},{"type":"paragraph","content":[{"type":"text","text":"Beyond just building out the page, I took ownership of improving the overall "},{"type":"text","text":"Framer website performance","marks":[{"type":"bold"}]},{"type":"text","text":", optimizing load times, reducing inconsistencies, and generally making the experience snappier and more reliable across devices. Performance isn’t a “nice to have,” it’s a baseline expectation, and investing in it pays dividends in perception and SEO."}]},{"type":"paragraph","content":[{"type":"text","text":"I also partnered with the team on custom solutions for the "},{"type":"text","text":"new merch store and pricing page","marks":[{"type":"bold"}]},{"type":"text","text":", handling bespoke code where off-the-shelf wouldn’t cut it. From dynamic pricing layouts to tailored cart functionality, these features required thinking beyond standard Framer tooling and executing with precision so that design intent and user experience stayed intact."}]},{"type":"paragraph","content":[{"type":"text","text":"In short, my role spanned implementation, problem-solving, and performance improvement—working with the team to elevate the product and ensure the website not only looks great, but works great too. 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