Crazy, that in 2026, product designers still don't understand they need two portfolios.

1. Your Public website: This is what you share in your job application. Its purpose is to catch the attention of recruiters and hiring managers and get them to say: "yea, I want to talk with this person". Focus on the polish and visuals. Your case studies should be very skimmable since hiring managers spend about 20-40 seconds on average on a site.

2. Your Figma / Powerpoint / Keynote: As soon as a company responds to your application to show interest, then switch to the presentation format for all subsequent rounds. Your goal here is to dive deep and show that you can well.. design! This is the place to focus on success metrics, prototypes, compromises, tradeoffs. (using this format is preferred here because it accompanies your talk track much better)

Crazy, that in 2026, product designers still don't understand they need two portfolios.

1. Your Public website: This is what you share in your job application. Its purpose is to catch the attention of recruiters and hiring managers and get them to say: "yea, I want to talk with this person". Focus on the polish and visuals. Your case studies should be very skimmable since hiring managers spend about 20-40 seconds on average on a site.

2. Your Figma / Powerpoint / Keynote: As soon as a company responds to your application to show interest, then switch to the presentation format for all subsequent rounds. Your goal here is to dive deep and show that you can well.. design! This is the place to focus on success metrics, prototypes, compromises, tradeoffs. (using this format is preferred here because it accompanies your talk track much better)