Revisiting one of my earlier Framer projects — Rooibos Company.

I worked on the brand across multiple touchpoints, from visual identity and packaging to UX/UI design and the final Framer website.

The main goal was to bring everything together into one consistent visual experience while keeping the product range and content easy to navigate.

The site has evolved since its original launch, and I’ve now refreshed the project showcase with more visuals of the finished website.

Revisiting one of my earlier Framer projects — Rooibos Company.

I worked on the brand across multiple touchpoints, from visual identity and packaging to UX/UI design and the final Framer website.

The main goal was to bring everything together into one consistent visual experience while keeping the product range and content easy to navigate.

The site has evolved since its original launch, and I’ve now refreshed the project showcase with more visuals of the finished website.