Spec redesign: rational.to

Rational is building a zero-human AI accounting firm, and their positioning is so good. On their current site, you don't reach it until page two.

So I rebuilt the hero in Framer around that story, with it up front in the hero, where a buyer decides in five seconds.

Unsolicited and unaffiliated. It's just a product I think deserves a front page that matches it.

If you run a studio with Framer work piling up, I take white-label builds: pixelnookstudio.com/studios

Spec redesign: rational.to

Rational is building a zero-human AI accounting firm, and their positioning is so good. On their current site, you don't reach it until page two.

So I rebuilt the hero in Framer around that story, with it up front in the hero, where a buyer decides in five seconds.

Unsolicited and unaffiliated. It's just a product I think deserves a front page that matches it.

If you run a studio with Framer work piling up, I take white-label builds: pixelnookstudio.com/studios