Founders are often tempted to aim for huge idea right out of the gate. Like building the 'a new Facebook' or 'creating a new financial infrastructure.' I It's sexy. but 99% of founders are setting themselves up for failure. Think back… Facebook started in a dorm room and was only available at a single college and you could only post text. That's IT. That was their whole product. One feature that worked well.

Conversely, there are a million dead apps out there that have never been used once. With founders, who were trying to build the "everything app."

Founders are often tempted to aim for huge idea right out of the gate. Like building the 'a new Facebook' or 'creating a new financial infrastructure.' I It's sexy. but 99% of founders are setting themselves up for failure. Think back… Facebook started in a dorm room and was only available at a single college and you could only post text. That's IT. That was their whole product. One feature that worked well.

Conversely, there are a million dead apps out there that have never been used once. With founders, who were trying to build the "everything app."