Grab it for free - https://framer.link/z42LN48

I used to think the careers page was the least important page on a website.

I built it last, half-heartedly, usually because a client asked. Two roles, a stock photo of people near a whiteboard, done.

Then I watched how technical buyers actually research a tool.

An engineer evaluating a developer platform does not stop at pricing. They go looking for evidence the company will still exist in eighteen months, because adopting a tool means writing code against it. If the company dies, that work dies.

So they check three things.

Careers. Three open engineering roles reads as funded and building. An empty page reads as a side project. No page at all reads as one person with a Stripe account.

The blog. Not to read it - to check the date on the last post. A blog that stopped eight months ago says more than any feature section.

The changelog. Same question: is this thing still moving?

None of this comes up in a sales call. Nobody emails a founder to ask if they are about to run out of money. So the site has to answer it unasked.

→ Careers is a trust signal, not HR

→ Keep two or three roles live even when hiring is slow

→ Only date your blog posts if you will keep publishing

The pages that convert are not always the pages that sell. Some of them just prove you are still here.

Grab it for free - https://framer.link/z42LN48

I used to think the careers page was the least important page on a website.

I built it last, half-heartedly, usually because a client asked. Two roles, a stock photo of people near a whiteboard, done.

Then I watched how technical buyers actually research a tool.

An engineer evaluating a developer platform does not stop at pricing. They go looking for evidence the company will still exist in eighteen months, because adopting a tool means writing code against it. If the company dies, that work dies.

So they check three things.

Careers. Three open engineering roles reads as funded and building. An empty page reads as a side project. No page at all reads as one person with a Stripe account.

The blog. Not to read it - to check the date on the last post. A blog that stopped eight months ago says more than any feature section.

The changelog. Same question: is this thing still moving?

None of this comes up in a sales call. Nobody emails a founder to ask if they are about to run out of money. So the site has to answer it unasked.

→ Careers is a trust signal, not HR

→ Keep two or three roles live even when hiring is slow

→ Only date your blog posts if you will keep publishing

The pages that convert are not always the pages that sell. Some of them just prove you are still here.