For die DERMATOLOGIE, a private dermatology and aesthetic medicine practice in Leipzig, UXphoria created the website from strategy through implementation in Framer. The work included UX research, information architecture, UX/UI design, content and copy, SEO, responsive design and Framer development.
The central challenge was making a broad medical offering easy for patients to understand and navigate. We reorganized the experience around clear service areas including general dermatology, aesthetic medicine and laser treatments, then built dedicated paths for treatment information, doctor expertise, pricing and appointment booking.
Visually, we developed a restrained system that balances medical credibility with the warmer, more refined character of aesthetic medicine. The same information architecture was adapted across desktop and mobile, with particular attention to treatment discovery and quick access to booking.
The result is a clear, responsive healthcare website where content, UX, visual design and Framer development work as one system.
