We checked 247 US accounting, bookkeeping, CPA and fractional-CFO firm homepages (October 2026, one homepage each). If you design sites for finance clients, the gaps are remarkably consistent:

79% had no online scheduling link. 81% didn't link to a pricing or fees page. 39% offered neither a way to book nor any pricing. 40% run on WordPress and 18% on DIY builders.

The fixes that would move these sites most are unglamorous: a booking link in the header, a "from" price on each service, one case study per core service, and one primary call to action per page.

Method and full numbers: https://folistead.com/research/accounting-firm-websites?utm_source=framer&utm_medium=community&utm_campaign=study_247_post

Curious whether this matches what other designers see with accounting clients.

We checked 247 US accounting, bookkeeping, CPA and fractional-CFO firm homepages (October 2026, one homepage each). If you design sites for finance clients, the gaps are remarkably consistent:

79% had no online scheduling link. 81% didn't link to a pricing or fees page. 39% offered neither a way to book nor any pricing. 40% run on WordPress and 18% on DIY builders.

The fixes that would move these sites most are unglamorous: a booking link in the header, a "from" price on each service, one case study per core service, and one primary call to action per page.

Method and full numbers: https://folistead.com/research/accounting-firm-websites?utm_source=framer&utm_medium=community&utm_campaign=study_247_post

Curious whether this matches what other designers see with accounting clients.