Zaplar

Zaplar is an AI operating system for hotels, bringing property management, payments, messaging, bookings, and guest intelligence into one connected product. I designed the website in Figma and developed it in Framer, including copywriting, graphics, motion graphics, conversion rate optimization, and on-site SEO.

My approach was to translate a broad software platform into a focused story for hotel operators. Hospitality imagery establishes the context, while interface graphics and dedicated feature sections show how the product supports day-to-day operations. A restrained grid, clear type hierarchy, and consistent visual pacing keep the content easy to scan. The copy connects features to the visitor's needs, and demo calls to action give the page a clear conversion path. Motion ties the product visuals into the overall experience.