Vodníček | Swimming

For more than 21 years, Vodníček has been helping children and adults discover the joy of swimming in Kolín and Kutná Hora. But behind that welcoming experience was a website that had become painfully slow, difficult to maintain and disconnected from the way the school actually operated.

We rebuilt the website in Framer, combining a warm, approachable visual identity with clearer navigation, faster loading and a more reliable foundation. We also cleaned up outdated URLs, redirects and technical SEO to make the school easier to find locally.

The biggest improvement went far beyond the website. We connected Framer with a custom booking system developed by LucidMark. Courses created in the administration can appear on the website, families can register for lessons, and payment details with a generated QR code arrive automatically by email. Previously, customers had to work out amounts and generate payment codes themselves.

The result is not simply a better-looking swimming school website. It's a more connected journey from discovering a course to booking and payment, designed to make life easier for parents and the people running the school.