About Stamina LLC
Summary & Numbers
Revamped an existing B2B Framer website to improve product clarity, navigation, and conversions. The new website is easier to manage, scalable for future growth, and built around a cleaner user experience.
<1 weekPriority Website Delivery1000+Client Customers50+Countries Targeted7+Product Solutions100%Responsive Website
About the Client
Stamina.io builds and implements a unified revenue operating system that helps B2B businesses streamline their entire go-to-market workflow from data and personalization to campaigns, calling, and reporting.
The Goal
Create a scalable, conversion-focused website that simplifies a complex product ecosystem, improves product discoverability, and provides the internal team with a Framer project that's easy to maintain and scale.
Existing Workflow (Before)
Every breakpoint had a different layout, so even a small content update required editing multiple versions separately.
The navigation grouped unrelated product areas, making it difficult for first-time visitors to understand the platform.
Framer project lacked clean organization, making collaboration and future updates inefficient.
SEO and AEO foundations were missing, limiting discoverability.
My Approach
Instead of treating the website as a collection of marketing pages, I designed it around a structured grid system that reflects the company's systematic approach to outbound growth. This created a cleaner visual hierarchy, improved content scanning, simplified product discovery, and established a more consistent B2B SaaS experience across the platform.
Outcome
The revamp gave Stamina a clearer and more credible digital presence, making it easier for prospective customers to understand the platform and its product ecosystem. Behind the scenes, the rebuilt Framer architecture significantly simplified future updates, allowing the team to scale the website with confidence.
