P.A.C.E

PACE is a sports and entertainment marketing agency that helps clients create products, grow audiences and drive value for partners and fans. An earlier redesign had fallen flat: too basic, little character, barely any animation, and out of step with where the agency was heading.

The brief

Build a site that converts, stands out and reflects who PACE is. The reference point was the energy of a racing bike or sports car, fast and premium, without being literally about one sport. We shaped the direction together with PACE's CEO and head of creative.

What we built

A responsive Framer site with an animated home page, an about page, a projects overview with individual case study pages, a CMS-powered blog and post template, a contact page, 404 and privacy pages, and three supporting mini-pages. Two CMS collections let the team update projects and articles without touching the design. Buttons with momentum, quick microinteractions and layout shifts give the site its kinetic feel.

Timeline

The plan was six weeks. When the CEO needed the site live before major meetings in Los Angeles, we compressed it to three, working through three review rounds: concept, visual refinement, and final fixes with QA.