New Normal

The creative agency New Normal trusted me with the development of their own portfolio. Their team designed the art direction in-house; my role was to translate it faithfully into Framer, pixel for pixel.

The core challenge was balancing consistency with creative freedom. I built a modular CMS template that lets the team rearrange the layout and rhythm of each case study while keeping the overall structure coherent. Combined with sharp typographic grids, subtle micro-interactions and a strong focus on web performance, the result is a high-end showcase the agency can update in a few clicks, fully on its own.