Marek Wojnowski

Marek Wojnowski is a C-level executive and interim manager with over twenty years in transformations. His old site was a business card with nothing behind it. I rebuilt it end to end: brand direction, UX/UI, a Framer build with a CMS for his articles, and the Polish copy. Four weeks.

The first direction died at the presentation. It looked correct and said nothing about how he works, so we changed direction instead of polishing it. What survived: one typeface picked for legibility, a single navy accent, and none of the stock boardroom photography this category runs on. Today he publishes to the CMS himself.