Machine Football AI

Overview

Machine Football runs what it calls the largest AI and machine-learning model in football, with Graeme Le Saux as founder. The site had to introduce three things at once: the company, an app for football agents, and a media arm, without feeling like a stats dashboard.

Approach

We built the look around a stadium at night: near-black backgrounds, floodlit photography and the neon green of the brand mark. The hero uses kinetic type ("We are obsessive") to set the tone before any data appears. Below it, pinned scroll sequences walk through the agent app one phone screen at a time, so features like System Fit and True Value are shown, not listed.

What we built

A full Framer site with Home, Special Projects, Reports, MF Media and For Agents sections, a laptop-framed tactics dashboard for Special Projects, a lighter Our Team section with connector lines between team cards, and a fully responsive mobile layout.