Gwynn CPAs

Brief

Gwynn CPAs is a Dallas audit practice led by Jon Gwynn, a CPA with over 20 years of audit and compliance experience that began at Arthur Andersen LLP. The firm offers financial statement audits, financial reviews, and compilations, and many of its clients are franchise companies that need audited financials. Visitors usually arrive under pressure, with a lender or regulator asking for an audit, so the site had to answer that worry quickly and lead to a free consultation.

Approach

Built as a subcontractor for Starter Web Studio, which is credited in the site footer. I did the entire design and development in Framer. The home page opens with the client's concern (passing audits on time, avoiding penalties), then the three services, each with its own page, then named client testimonials. Jon's background has its own About page, and an Industries page covers first-time audits and specialized sectors. The blog runs on the CMS, with articles on audits, compliance, and financial management. Every service page has its own URL and metadata, so it can be found for its own topic. One action repeats on every page: book a free consultation.

Result

A site Jon's team can keep current on their own, publishing blog posts through the CMS without a developer. Prospects get a clear path from any service page to a consultation booking.