FirstClass Trading

FirstClass Trading is a large-scale digital platform built around a premium trading brand and its broader product ecosystem.

The goal was to create a digital experience that feels precise, confident and highly polished while still making a large amount of content, products and information easy to navigate.

I worked on the project as Creative Director together with a multidisciplinary team, leading much of the visual and UI/UX direction across the experience.

My role covered the overall art direction, interface design direction, UX decisions and the translation of the visual system into the final website. I also directed the development process closely, reviewed implementation details and continuously QA'd the experience across layouts, interactions and responsive states.

After the main development phase, I stayed actively involved in the Framer build itself, refining and fixing parts of the implementation to bring the final result closer to the original design direction.

The project involved close collaboration across design, development and content, with a strong focus on consistency, usability and maintaining a high level of visual quality throughout a fairly large website.

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Role

Creative Direction

UI/UX Direction

Design Systems

Development Direction

Framer Refinement

Quality Assurance