Deal Flow Diaries

Deal Flow Diaries is a podcast hosted by Alexandra Fairweather and Elaine Chamberlain, exploring business, investing, and entrepreneurship through conversations that connect finance with culture, fashion, real estate, art, and innovation.

The founders needed a website that would establish a strong online presence, showcase their episodes, and seamlessly connect visitors to their podcast hosting platform.

The challenge was to create an experience that balanced sophistication with accessibility while reflecting the hosts' unique positioning at the intersection of business, investing, and culture.

Working closely with the founders, I designed the complete website structure and visual experience.

Starting from their vision and visual references, I developed the information architecture, defined the user journey, and translated the brand into a cohesive editorial-inspired interface.

My work included:

• planning the sitemap and user flow across five pages

• designing the complete UI in Figma

• creating a premium visual direction inspired by editorial publications

• designing reusable design system components

• building custom podcast player components

• developing the entire website in Framer

The result is a distinctive digital presence that reflects the personality of Deal Flow Diaries while supporting both audience growth and brand partnerships.

The website positions the podcast as a premium media brand, giving visitors a clear understanding of its mission while making it effortless to start listening.