Artisan GF Co

Artisan GF Co. makes gluten-free flour for bread that tastes like great bread. Founder Lama Sultan grew up in Lebanon and spent five years in the kitchen with her mum (coeliac for 25 years) until the bread stopped tasting gluten-free.

We built the identity around the Lebanese corner bakery and an atelier, with fine serif type and patterned tissue paper that make a bag of flour feel like a boutique pickup. The brand colours come from a Lebanese café menu (the cream is Ashta, the coffee is Kahweh), and every bag carries a tone-on-tone pattern drawn from the Lebanon cyclamen, a wildflower that grows wild only on Mount Lebanon. The site carries the same system across the three blends (Bread & Pizza, Cake, and Pastries & Cookies) and a recipe library for each one.