Incbuss Creative

Weird ideas. Design that actually works.

Incbuss is a content and brand studio from Malang, Indonesia, working exclusively with food and drink brands on product video, social content, packaging and brand identity. Their method is simple: chase the odd angle first, then make sure it actually sells. The website had to prove that on the first scroll.

The brief

Incbuss came to us to replace a generic portfolio with a site that feels as loud and appetising as their work. Something an F&B founder lands on and immediately thinks “these people get food brands.” Video had to sit front and centre, the experience had to hold up just as well on mobile, and the team needed to add new projects without calling us.

What we delivered

• Art direction and UI design for the full site, built around the Incbuss identity: condensed all caps headlines, electric cobalt blue and off black

• Framer development, fully responsive across desktop, tablet and mobile

• A filterable Works page and a scroll driven showcase where each project takes over the screen with an oversized marquee title behind it

• Playful hover and text roll interactions on every CTA, matching the studio’s “oddball” voice

• A services section with a full bleed switch to blue, a testimonial carousel and a giant wordmark footer

• CMS setup so the team can publish new case studies on their own

• SEO basics, social preview images and custom domain connection

Outcome

A bold, video first website that sells the studio the same way the studio sells its clients’ products: personality first, clarity right behind it. Oddness to goodness.