Gustavo Vazquez

Gustavo Vázquez is a cultural foresight author who reads the signals of change before they become obvious. After 20 years at Colgate-Palmolive, Cadbury Adams, Firmenich and Cargill, he now runs Coolture Codex™, his own system for turning cultural observation into Visions, innovation territories and product concepts for the consumer industries of Mexico and LATAM, through keynotes and corporate programmes.